“This new brand and its evolving positioning perfectly illustrates our growing ambition to serve children and their parents with the best possible experience and education” – Jeffrey Sasson, Executive Director, Mid-Hudson Discovery Museum
POUGHKEEPSIE, NY (PRWEB)
September 19, 2022
The Mid-Hudson Children’s Museum (MHCM), the perfect destination for children and families with exhibits focused on early literacy, art, early STEM, health and local community, today unveiled a extensive rebranding effort.
At the heart of this rebranding is the organization’s renaming to Mid-Hudson Discovery Museum (MHDM), which reflects an expanded effort to serve children in their early stages of development and learning.
A Hudson Valley anchor for 33 years, the Mid-Hudson Children’s Museum, in the wake of COVID, is ushering in a new era, under new leadership, expanding its audience and programming while repositioning itself as an essential link between formal and informal education, with a focus on STEM.
The Museum’s bold vision for the future includes an aggressive strategy implemented by a new CEO, Jeffrey Sasson. This strategy centers on a revamped and expanded relationship with regional school districts that revolves around the Museum as a catalyst to strengthen the connection between its informal educational environment and the more formal learning that takes place daily in schools across the region.
“This is an important step for the Museum to become synonymous with educating our youth in the Hudson Valley and empowering them to become the best versions of themselves,” Sasson said. “This new brand and evolving positioning perfectly illustrates our growing ambition to serve children and their parents with the best possible experience and education.
Now, following a strategic assessment and visioning process, MHDM has expanded the age range of children it serves. With the addition of its new science exhibit, Science Revealed!, combined with richer and more relevant STEM programming, MHDM aims to elevate a child’s capacity and appreciation for learning through the age of 12 years.
At a private event at the Museum on Thursday, September 22, Executive Director Jeffrey Sasson, Board Members, Poughkeepsie School District Superintendent Dr. Eric Rosser, and Poughkeepsie Mayor Rob Rolison will discuss the impact of the changes shaping the MHDM. coming. They will be joined by school superintendents and principals from across the region, as well as community leaders from business, tourism and philanthropy.
The second floor of the Museum has been transformed into a dynamic and fully interactive exhibit gallery called Science Revealed! – a dynamic science gallery that creates meaningful and memorable engagement for families with children up to 12 years old. The exhibit consists of 17 hands-on, personalized science exhibits that invite visitors to a comprehensive physical exploration of motion, air, forces, fluids, and magnetism.
A major grant was awarded for the Poughkeepsie Waterfront Market, making it a key growth initiative for the Museum. Future plans call for the pavilion to be a closed, year-round facility that will also house a commercial kitchen for cooking demonstrations and lessons in how to prepare healthy, creative, nutritious dishes, as well as workshops on experimenting with cooking. foods for children, families and adults. . Plans also call for the market to operate on several days of the week with around twenty vendors.
About the Mid-Hudson Discovery Museum:
The Mid-Hudson Discovery Museum is the perfect destination for families with children ages 0-12. With exhibits focusing on early literacy, art, STEM and local community, the museum provides an educational rich environment through which children have the opportunity to develop life skills, engage in meaningful play and develop interpersonal relationships. The museum is located in the heart of the historic Hudson River waterfront in Poughkeepsie, near Walkway Over the Hudson State Historic Park and Waryas Park, just steps from the Poughkeepsie Metro-North and Amtrak stations. Visit mhcm.org or call (845) 471-0589 for hours, admission, membership and more information.
Jeffrey Sasson Executive, Director
Phone: (845) 471-0589 ext. 21
Email address: [email protected]
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